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Consumer Insights

• Consumer U&A Study
• Customer Segmentation
• Market Size Forecast
• Competitive Analysis

New Product Development

• New Concept Development
• Concept Test
• Product Test
• Package Test
• Price Test
• Product Acceptability

 

Brand Establishment

• Brand Positioning
• Brand Health
• Brand Loyalty
• Ad Creativity
• Ad Pre/Post-test
• Promotion Efficiency Test

Customer Management

• Customer Satisfaction Index
• Customer Share Index
• Potential Customer Analysis

Channel Management

• Distributor Satisfaction  Index
• Retail Price Auditing
• Sales/Service Auditing
• After-Sales Monitoring  

Industry Study

• Macro-market Analysis
• Competitive Intelligence
• Customer Landscape
• Distribution Systems

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